Subject lineĪim to make your subject line relatively short (to avoid being truncated) but as informative as possible to capture your reader’s attention. The most important thing is to make sure your sender name displays a real name, whether it be the company’s name or an employee’s name – not just an email address. Many larger companies use a distinct sender name to differentiate departments, products, services, or types of emails to reveal key information about the message itself, for example, ‘Sendinblue News’ or ‘Sendinblue Automation.’ This could mean opting for your company name on its own, or personalizing it with an employee’s first name, for example, ‘Sarah at Sendinblue.’ Including a name can be an effective way to engage your readers on a more personal level.
The best way to reinforce trustworthiness and brand recognition is to incorporate your brand name into your sender name. The first subconscious question readers ask themselves when scanning their inbox is ‘Is this genuine?’ Your contacts generally look at the sender name first to determine whether the email is spam. Why? Because it’s inextricably linked to trust. It’s a hugely influential factor when it comes to open rates and is arguably even more important than your subject line. We’re considering sender name as an element of email design. Without them, your body copy doesn’t stand a chance of holding its own. These are the basic foundations of effective email marketing. Your envelope content consists of three key elements: sender name, subject line and preheader. You can spend all the time in the world crafting compelling email copy, but if your envelope content doesn’t hit the mark, it’s unlikely that your target audience will engage much. Nail Your Email Marketing Basicsįirst impressions count for a lot in the world of marketing, and your emails are no exception.
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